The 77% Weekly:
The Religion-Outside-The-Box Newsletter began in 2000 when Rabbi Brian Zachary
Mayer
sent some thought provoking e-mails to his buddies. By 2003
a
few hundred people were receiving Religion-Outside-The-Box
e-pistles on a variety of topics such as self, attachment, and
luck.
Then friends told friends, who told friends, and technology
evolved . . . .
Today thousands of people each month read this newsletter (and listen to Rabbi Brian's Podcast).